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We are a leading retail futures consultancy helping large retailers navigate the changing retail world. We do what we do because we love retail but believe there’s a better way to do it.

Insider Trends is a true end-to-end retail consultancy which means we don’t just help inspire and inform world-leading, profitable retail strategies, but can actually help you implement them.

For more than 12 years, we’ve been delivering meaningful, original, no-nonsense insights on the future of retail that you won’t find elsewhere – all backed by solid data..


Our clients choose us because we put them first at every step. We don’t believe in off-the-shelf or one-size-fits-all because we know there isn’t another retail business exactly like yours. All of our services are bespoke so you get the most value possible for your business.

The company is led by Cate Trotter, who has been named one of the world’s most influential people in retail..



Our expert retail consultants will help you prepare for the future of retail. We inspire, inform and advise large retailers on how to transform their stores and strategies to be more profitable and successful in a changing retail world – and we can help implement them through technology assessments, innovation programmes and project delivery.

Keynotes, presentations and webinars

Our future of retail keynotes and presentations are among the best in the business. We combine the latest retail trends with solid data, and share case studies to help your audience understand how to take advantage of them. Our team of expert consultants present regularly all over the world at every level – from C-suite meetings to retail conferences for 1,000+ retail professionals.

Retail safaris

The best way to understand the future of retail is to experience it. Our custom strategic retail safaris and trend tours take you into the very best retail stores and show you why they’re successful. You choose the city, when you want to go and what you want to focus on – we handle the rest.

Futures research

Our futures research underpins everything we do. We’ve developed our own unique methodology to help you understand the retail and consumer trends that matter. Insights can be shared in whichever format you wish – presentations, reports, videos, or all of these.

Workshops – in-person and virtual

Our workshops combine world-class inspiration, your team’s in-depth knowledge, and our consultants’ wide-ranging expertise to create action plans that will work for your business. Whether it’s a group of 4 or 100+, our workshops help clients get a 10x return on their innovation investment.


Our bespoke reports mix our fresh perspectives with useful data to give you inspiration to act on. Reports can be created for internal use to help improve your team’s thinking, or as sponsored reports to help you reach a wider audience.


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